Walkers has launched two finalist flavours from its Do Us A Flavour campaign, with Salt & Pepper Chicken and Grilled Cheese & Chilli Jam now available nationwide.
The campaign, which launched in January as a TikTok-first search for the brand’s next big flavour, invited consumers to submit their ideas before six finalists were selected and put through a series of challenges.
The two limited-edition flavours are now competing for a permanent place in the Walkers range. Salt & Pepper Chicken is inspired by the takeaway dish, while there are no prizes for guessing that Grilled Cheese & Chilli Jam combines grilled cheese with sweet chilli jam.
Each pack sold will count towards the final result, with the creator of the winning flavour set to receive a share of product sales worth up to £500,000.
The non-HFSS flavours are available across grocery, convenience and wholesale channels, as well as through TikTok Shop, until 30 November.
The range is available in 45g singles with an RSP of £1.10, 70g sharing price-marked packs with an RSP of £1.49 and 6x25g multipacks with an RSP of £2.15.
The launch is supported by a marketing campaign spanning social media, influencers, PR, retailer media and pre-filled FSDUs throughout September and October.
