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Walkers launches new 75p price-marked grab bags

Walkers 75p PMP range

PepsiCo is launching Walkers Grab Bags in pricemarked-packs at 75p across the Walkers core brands. The new packs will be available from the 1st of November.

Matt Goddard, Field Sales Director at PepsiCo, commented: “We’re delighted to be launching Walkers 75p price-marked grab bags. PMPs are leading the way with 57% of shoppers looking for value and by stocking Walkers grab bags at 75p, retailers have the opportunity to increase sales by 7%.”

To help impulse retailers capitalise on sales offered by the new PMPs, Walkers is producing a three case stacker including best-selling lines to help engage with shoppers.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.