Burton’s targets new occasions with Wagon Wheels Teacakes

Wagon Wheels teacakes

Burton’s Biscuits has unveiled its latest innovation, new Wagon Wheels Teacakes.

The NPD incorporates Wagon Wheels’ distinctive taste and texture, but in a mallow teacake with a jam-filled centre. Smaller than a traditional Wagon Wheel, the teacakes are intended for new eating occasions such as an afternoon snack or a little pick-me-up.

“We’re introducing a modern twist to a traditional teacake, targeting value-conscious consumers looking for a great-tasting, but slightly less-filling treat that’s ideal for sharing with friends and family,” said Mandy Bobrowski, Burton’s UK and Ireland Marketing Director.

Wagon Wheels Teacakes (120g, RSP 70p) comprises eight teacakes per pack, in outers of 14.