Volvic Juiced is launching a Citrus Burst flavour, which it says has been timed for summer. The Summer Edition of the juicy water drink combines pink grapefruit juice with Volvic natural mineral water and will be available in grocery, convenience and independent stores in the coming weeks.
Volvic Juiced Citrus Burst, available in 1.5 litre bottles is the fourth flavour in the rapidly growing Volvic Juiced range. Volvic Juiced is also available in Orchard Apple, Cloudy Lemon and Berry Medley flavours and combines Volvic Natural Mineral Water with fruit juice.
Blandine Stefani, Marketing Director of Danone Waters (UK & Ireland), said: “We are delighted to launch this tasty Summer Edition of Volvic Juiced. This refreshing new flavour is ideal for sharing in the summer and will appeal to the large demographic of our consumers who like to drink Volvic Juiced at home.”
The launch will be supported by in-store promotions across the UK, and will be followed by a large scale above the line marketing campaign for the entire Volvic Juiced range in April.