Vimto levels up with Juicy Mixups

Vimto Juicy Mixups

Soft drinks brand Vimto has teamed-up with confectionery distributor IB Group to create Vimto Juicy Mixups (140g, RSP £1).

The sweets bring together the taste of Vimto with two popular Vimto Remix flavours – Watermelon, Strawberry & Peach and Mango, Strawberry & Pineapple.

Made with real fruit juice and all-natural colours, Vimto Juicy Mixups is a combination of retro sweet shapes including a fried egg, bottle, watermelon slice, ring and pencil.

The collaboration sees the sweets available now in all 19 Hancocks Cash and Carry stores, plus distribution throughout its customer base.

Helen Hartley, Brand Licensing Manager, Vimto, said: “Millions of people around the country love the classic taste of Vimto and our partnership with IB Group means we can continue to create refreshing new ways for them to enjoy it.

“We’re excited about extending our confectionery flavour profile to incorporate Vimto Remix; Juicy Mixups are going to take gummy sweets to a whole new level!”