Market Deli has introduced a new pack design to emphasise its quality credentials and highlight that its crisps are made with authentic deli ingredients.
The new packaging draws attention to the provenance of the ingredients used to create the range, which includes Mediterranean Balsamic Vinegar, Cornish Mature Cheddar and Anglesey Sea Salt flavours.
Discussing the new-look design, Thomas Barkholt, Walkers marketing director at PepsiCo UK, said: “Not only will it have even greater stand-out on shelf, it will also emphasise the fact that the range is made using carefully selected, premium quality ingredients. For example, our Mediterranean Balsamic Vinegar SKU recently won a Great Taste Award and this will be displayed on the new packaging. We’re confident that the new-look pack design will be a hit with shoppers and retailers alike.”
