Unitas Wholesale launches festive alcohol guidance

Unitas Wholesale has launched new Christmas beers, wines and spirits guidance.

The Focus On guidance, developed with Heineken, provides insights on the most important areas of focus for independent retailers and highlights the key consumer purchase occasions that independent retailers need to consider on the run up to Christmas.

Tracey Redfearn, Plan for Profit Category Controller at Unitas Wholesale, said: “After the smaller scale gatherings between family and friends during Christmas 2020, those taking place this year are expected to be on a larger scale, with premiumisation remaining a key area of focus for consumers that want to create an out of home experience at home.

“Shoppers are likely to stock up over a longer period of time on the build up to Christmas Day, and throughout the guidance we highlight the key brands that retailers should be stocking, alongside key insights and advice to help them maximise the seasonal drinks opportunity over the festive and New Year trading period.

Digital versions are available to view and download via the Plan for Profit website and app.