KP Snacks is trumpeting the launch of what it’s calling its “best-ever” vegetable crisps.
The snacking giant said the feat was a result of “investing in and developing unique processes designed to produce the perfect vegetable crisp consistently”. This involved a spend on new technology including vertical ovens, to fry, dry and spin its Veg Crisps.
Rolling out from this month, the new and improved vegetable crisps are “crunchier and more vibrant in colour, delivering an even better ‘Tyrrellbly Tyrrellbly Tasty’ experience”.
Tyrrells Veg Crisps is available in three flavours: Veg Crisps with Sea Salt, Veg Crisps with Balsamic Vinegar & Sea Salt, and Sweet Potato Crisps with Sea Salt.
Dan Winslet, Global Tyrrells Marketing Controller, commented: “We are delighted to be launching our best ever Tyrrells Veg Crisps in line with our commitment to deliver the tastiest premium snacks.
“As the category leader, our Veg Crisps are critical for driving sales, with vegetable crisp shoppers spending more than the average CSN shopper and also purchasing more frequently.”
