New Tyrrells campaign backs pub charity

Tyrrells crips

KP Snacks and its premium snack brand Tyrrells have launched a new promotional campaign supporting the Licensed Trade Charity (LTC).

From September to November, two million special edition packs of Tyrrells crisps will be on sale, with Tyrrells donating £50,000 to the LTC from sales generated. Running for the second year in a row, the campaign looks to help the on-trade recover from the pandemic by supporting the LTC, which provides essential help across the industry, from financial hardship to mental health.

The nationwide initiative runs across three of the most popular Tyrrells flavours: Lightly Sea Salted, Mature Cheddar & Chive and Sea Salt & Cider Vinegar in 40g singles format (RSP 85p), as well as the new Tyrrells British Beef & Ale.

Beth Minch, Brand Manager at Tyrrells, said: “We are incredibly proud to be supporting the LTC for a second year. As a brand, we are committed to supporting further recovery of pubs and bars after such difficult times. We are eager to see pubs get fully back on their feet and are thrilled to be able to contribute to the valuable work of the LTC through this on-pack promotion.”