KP Snacks’ premium hand-cooked crisps brand Tyrrells has added a British Beef & Ale flavour to its range.
Available from 30 August, in 40g single packs (RSP 85p), the new variant taps into a growing consumer demand for meaty flavours in crisps and snacks.
Beth Minch, Marketing Manager at Tyrrells, said: “We are really excited about introducing Tyrrells British Beef and Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere!”
The Tyrrells brand currently has a retail sales value of £55.4m and is growing at over 10%.
