Toffifee has launched a limited-edition white chocolate flavour in 125g boxes.
The limited-edition offers the brand’s usual hazelnut in caramel but with a light crème filling and topped with white chocolate.
Andy Mutton, Managing Director at Storck UK, commented: “Toffifee is now the third-fastest growing brand in the boxed chocolate category and has a growing, loyal fan base. With white chocolate performing well with continuous growth, this new launch will drive excitement within the confectionery category as well as incremental sales, making it a must stock for retailers.”
Rebecca Robert, Marketing Director at Storck UK, added: “The new limited-edition pack not only taps into the popularity of white chocolate but also makes the perfect product to share with family and friends, capturing the attention of existing Toffifee customers as well as recruiting new shoppers.”
