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Today’s Group launches own-label babycare range  

Today's Group own-label nappies

Today’s Group has introduced own-label nappies and fragrance-free wipes to its Today’s Select brand under the new sub-category Select for Baby, which is dedicated entirely to baby care products.

Available in four different size variants – mini (3 x 16 per case), midi (3 x 14 per case), maxi (3 x 14 per case) and junior (3 x 12 per case), the own-label nappies are price-marked at £3.29 and are designed to be super-absorbent and ultra-breathable, offering day and night protection and easy-fasten tabs.

The new fragrance-free wipes and new-look fragranced wipes are both price-marked at £1.

Own-label Trading Controller for Today’s Group Hilary Nithsdale said: “Nappies and baby wipes are among the biggest impulse buys in convenience stores. About four in 10 parents buy own-label nappies.”

Baby wipes in particular have grown in popularity, Nithsdale added. “Wipes are now used for more than just nappy changes – consumers are buying them for on-the-go clean-ups and makeup removal.”

The nappies and wipes are available to order from Today’s wholesaler members from 24th August and will be offered at a trial price of £2.99 and 89p respectively, from 14th September until 4th October.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.