Third summer for Haribo Frenzy

Haribo Summer Frenzy packs

Haribo Frenzy, the brand’s most successful limited edition campaign to date, is back and offering a taste of summer with new flavour twists of Starmix and Tangfastics.

This is the third year that Summer Frenzy has showcased a selection of flavours that celebrate British summer time.

Available now, Starmix Berry Flavours includes a blueberry flavoured bear, a strawberry flavoured egg, a pomegranate and cranberry bottle, and a cherry flavoured purple heart.

Also out is Tangfastics Ice Cream & Sorbet Flavours which includes a rhubarb and custard ice cream flavoured cherry, and a peach and guava sorbet flavoured dummy.

Alison Satterthwaite, Brand Manager for Haribo UK Lead Brands, commented: “Haribo Frenzy Editions have been hugely successful, delivering excitement into the category and introducing new flavours into the confectionery aisle. This year is no different.

“Haribo Frenzy brings together the top selling credentials that we expect for the confectionery aisle – popular treats alongside the excitement that new, limited editions deliver. It is a winning combination for both the retailer and the consumer.”

On shelf now, Haribo Summer Frenzy editions are available in a range of bag sizes including £1 price marked packs as well as a new 70g bag price marked at 50p.