Terry’s Chocolate has rolled out a new nationwide campaign offering shoppers the chance to win a £10,000 cash prize, as the brand looks to strengthen its position as a year-round gifting option.
Alongside the cash jackpot, the brand is also giving away thousands of additional prizes worth up to £50.
The ‘gift it or give in’ promotion invites consumers to purchase selected products and scan a QR code to enter, including Terry’s Milk Chocolate Orange, Dark Chocolate Orange and Chocolate Mint Ball.
Running until the end of August, the campaign takes in key seasonal occasions such as Father’s Day and end-of-term teacher gifting, with the aim of driving incremental sales beyond the brand’s traditional Christmas peak.
The activity is backed by a six-figure marketing investment, spanning in-store activation, digital, PR, out-of-home media and POS.
The promotion is built around research showing that a large proportion of shoppers admit to buying chocolate as a gift but ending up eating it themselves.
Terry’s said the activity is designed to tap into this behaviour with a tongue-in-cheek approach, while positioning its range as suitable for gifting all year round.
