Tag: Liam Newton

Mads Mikkelsen
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Carlsberg brings Danish Way to UK

Carlsberg has launched a £15m integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and...

Cans from Carlsberg's København Collection
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Carlsberg keeps it simple for millennials

Carsberg’s £15m attempt to connect with millennials continues with the launch of limited edition packaging for its 3.8%...

Carlsberg Export
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Carlsberg targets millennials with mega-spend

Carlsberg will relaunch Carlsberg Export next February, with a £15m campaign designed to connect with millennial drinkers. The...