Swizzels has given its perennial schoolchildren’s favourite Rainbow Drops a packaging makeover.
The new design is intended to make Rainbow Drops stand out on shelf and appeal to consumers of all ages. The packaging also has a clearly visible calorie flash, aimed at shoppers looking for portion control.
Rainbow Drops was first launched in the late 1940s and was initially sold loose by the scoop before the first bagging machine was introduced in 1952.
Emma Herring, NPD Brand Manager at Swizzels said: “The Rainbow Drops range is one of our traditional favourites that consumers know and love. The new packs look great on shelf and are ideal for shoppers looking for a lower calorie treat. The range of pack sizes mean Rainbow Drops are perfect for a little snack or to share with family and friends.”
Rainbow Drops is available in 10g (as part of Swizzels’ ‘flashback to 10p’ range), 32g and 80g bags as well as multipacks. They are suitable for vegetarians and, as with all Swizzels products, they contain no artificial colours.
