Swizzels is giving convenience retailers the chance to win their ultimate Big Night In essentials.
From now until April, retailers can get their hands on 55” TVs and movie streaming vouchers as part of Swizzels’ Big Night In campaign. To be in with a chance of winning, retailers must purchase three cases of Choos or Loadsa hanging bags and upload a photo of their invoice to the Swizzels website.
The competition will be activated by wholesalers and promoted through point of sale materials.
Alongside the retailer competition, a consumer facing PR and social media campaign will drive in store purchase. One of the top three reasons consumers purchase sweets is for an evening in to watch a film at home, so shoppers will be encouraged to purchase Swizzels products and upload a photo of their Big Night In for the chance to win prizes.
Mark Walker, Sales Director at Swizzels, said: ‘‘The Big Night In is a trend which shows no signs of slowing down, with 72% of 18-24 year olds saying they prefer to stay in than go out, and sales of sharing treats are on the increase in line with this.
“Hanging bags are performing extremely well in the sugar confectionery category, having grown by nearly £100m in the past two years and now accounting for 50% of total sugar confectionery sales. Swizzels has a range of best-selling hanging bags which are recognisable to consumers so we are perfectly positioned to drive growth in the category and provide further support to convenience retailers.”