Mars Chocolate is bringing back Sweet Sundays for the fifth year running.
The promotion, which offers consumers the chance to get their hands on free cinema tickets on a Sunday, will feature across a number of the brand’s best-selling bitesize products. These include: Maltesers, Galaxy Minstrels, Galaxy Counters, M&M’s Peanut, M&M’s Chocolate, M&M’s Crispy, Revels and Milky Way Magic Stars.
A media investment of £13m will see Maltesers on air continuously for the remainder of this year, while M&M’s are backed by £8.5m media spend and will be on air every other week for a total of 26 weeks this year.
Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK said: “Sweet Sundays has been proven to drive Bitesize category growth, increasing incremental value of the Bitesize category by 13% last year. Returning bigger and better than ever, we’re confident the promotion will continue to increase in popularity with consumers so retailers are advised to maximise the opportunity for increased awareness in store, using our new range of POS solutions to capture their attention.”
To take advantage of Sweet Sundays, consumers must purchase six promotional Mars Bitesize Standard pouches or three Mars Bitesize More to Share pouches, before registering online to receive their tickets.
