Landmark Wholesale has added four new products to its Sweet Characters range of confectionery products, supplied by Kervan Gida.
The new sweets – Water Melon, Clear Cherry, Fizzy Bubble Gum Bottles and Teeth Lips – are available now exclusively at Landmark Wholesale members’ depots.
With a retail price of 5p per sweet, the product packaging features a new label design to enable it to stand out to consumers.
Paul Simpson, Commercial Director at Kervan Gida, commented: “We have developed the new flavours with the end consumer in mind, and we’re confident customers and retailers alike will be pleased with the new range. We were keen to improve our shelf stand out and the new modern branding helps us to do just this.”
Jon Burton, Senior Trading Controller at Landmark Wholesale, added: “We’re delighted to partner with Kervan Gida UK on this new range of sweets. Sugar confectionery is a high margin opportunity area with loads of innovation and impulse purchase opportunities.”
