Nisa has unveiled a ‘Summer of Football’ marketing campaign to help its retailers cash in on the predicted increase in spend the forthcoming World Cup will generate.
The campaign runs from May 7 to July 15.
To create in-store theatre and maximise potential sales, Nisa is providing retailers with a comprehensive marketing package, including themed point of sale, gondola end kits and a wide range of deals.
The campaign will be supported by Nisa’s consumer leaflet and social media, in addition to a dedicated Summer of Football microsite aimed at getting consumers more involved with the campaign with an interactive game, downloadable game time wall chart, summer-themed recipes and special offers. The football-themed game will also offer the chance to win one of 31 “big match bundles”, with one winner selected every match day.
Philippe Rondepierre, Head of Marketing at Nisa, commented: “Arranging a big night in with family or friends to watch televised sporting events like the World Cup is becoming increasingly popular, which creates a significant opportunity for retailers to provide inspiration for evening treats and offer everything their customers need for an enjoyable evening.
“Convenience stores are ideally placed to cater for any last-minute plans and we hope our Summer of Football campaign will engage and inspire consumers whilst helping our members to drive footfall and basket spend with a competitive offer during this key period.”
