Wholesale buying group Sugro has unveiled a free digital customer ordering app for its full members which also facilitates customer engagement and in-app advertising.
The app – which is available on desktop, tablet and smartphone – can be customised to each specific wholesaler, including their personal branding and product categories they trade in. It provides an enhanced digital experience which allows retailers to browse the product catalogue and add products to baskets on the go, scan products using barcodes and pay online via the in-app payment method.
Sugro UK Head of Trading and Marketing Yulia Goodwin, said: “Amidst the current situation that wholesalers are dealing with, it is imperative that our members remain at the forefront of the move towards digital ordering. We are committed to ensuring our members have access to all necessary tools and technology that will allow them to continue servicing their customers in these unprecedented times. We have invested in a bespoke app that allows members to create their own tailor-made platform and customise it.
“The platform will give members an opportunity to provide best customer service and experience via the app’s online ordering facility and effective personalised marketing capabilities such as product advertising and push notifications. It is good to see that members are being very supportive of the initiative with the app engagement level being really high amongst the group.”