Scandinavian Tobacco Group will distribute the Mac Baren Tobacco Company’s leading pipe tobacco brands in the UK from 1 September 2020.
Based in Denmark, Mac Baren is the second largest producer of pipe tobacco in the world. Its products are sold in over 80 different countries.
The Mac Baren UK range consists of Three Nuns, St. Bruno Ready Rubbed, St. Bruno Flake and Gold Block. When added to STG’s existing pipe tobacco brands, it will give STG a market share of just over 60% of the £27.5m UK pipe tobacco market.
STG’s UK Country Director Alastair Williams said: “This deal firmly positions STG as the leading player, not only in cigars, but now also in traditional pipe tobacco too, and means we can now offer the trade two of the top three significant brands in the category.
“Pipe tobacco customers are typically very brand loyal and over 90 tonnes of it were sold in the UK in the last 12 months, so we’d strongly encourage retailers to ensure they remain fully stocked of the best-selling brands like St. Bruno Ready Rubbed and Clan.”