Haribo is rolling out new Frenzy Editions of Starmix and Tangfastics for a limited time.
Frenzy Editions will feature the existing product pieces but in a range of all new tropical flavours and vibrant colours.
Lindsey Bevan, Brand Manager for Haribo Starmix and Tangfastics, said: “Our core brands have huge appeal and Frenzy Editions will certainly add excitement to the confectionery aisles this summer. From a pink passionfruit flavoured fried egg through to a watermelon cola bottle there is a new and exciting experience for lovers of Starmix and Tangfastics in every Frenzy Editions bag. Consumers will certainly be intrigued.”
Available this month, Frenzy Editions will be on shelf until December in a range of 160g, 200g, 215g and 220g sized bags, and will sit alongside standard Starmix and Tangfastics.
The launch will be supported by a multi-channel campaign including a five second tag on to the Starmix TVC, video on-demand, PR, and social activity.