Swizzels has made two additions to its popular Squashies Range: Squashies Tropical and Squashies Sour Shooting Stars.
Squashies Tropical features parrot, pineapple and watermelon shapes in the fruity flavours of mango & passionfruit, pineapple, and watermelon. Squashies Sour Shooting Stars offers the sour flavour combinations of pink lemonade, starfruit & peach, and cola lime in shooting star shapes.
In response to the increasing consumer demand for healthier products, both Sour Shooting Stars and Squashies Tropical are HFSS compliant.
The new hanging bags come in bright, eye-catching packaging to stand out on shelves. With an RSP of £1.15, the new Squashies are available to retailers now. Squashies Tropical will also be available in a PMP format.
The launch of the new Squashies is supported by a tongue-in-cheek ‘Breaking News’ campaign that treats their arrival as a world-shaking event. A full digital toolkit and activations will be available to wholesalers and retailers.
