Snickers has teamed up with Jürgen Klopp for a brand new football-focused campaign.
In an ad filmed before the coronavirus outbreak, Klopp swaps Anfield for the more modest confines of a table football table. Hungry and frustrated by the lack of tactical nouse on display by the plastic players, the Liverpool manager protests in comic fashion against the perceived injustice of the game. As anyone who has seen one of the brand’s recent TV spots will testify, it’s nothing a quick bite of a Snickers won’t fix.
Speaking about the partnership, Klopp commented: “My family and I have always loved Snickers, and it’s hard for me to turn down a game of football, so I was really looking forward to this partnership from the very first moment,”
Kerry Cavanaugh, Mars Wrigley UK Marketing Director, added: “Jürgen brings the same energy and passion to the Snickers campaign as he would to a top of the table clash, and that’s why he is the perfect person to front the next instalment of our hugely popular ‘You’re not you when you’re hungry’ series.”