Snappy Technologies has launched an order aggregation (OA) service designed to help retailers manage orders, menus, promotions and inventory across multiple online delivery marketplaces, with central control of products and pricing.
The enterprise launch follows a nine-month collaboration with Southern Co-op and Heart of England Co-operative Society. Snappy said the system is intended to simplify multi-channel online delivery operations at a time when margins are under pressure, while supporting compliance with marketplace integration requirements.
A key element is a promotions API aimed at letting retailers manage promotional activity centrally across marketplaces without building their own API or relying on manual uploads. Snappy said this reduces operational workload and helps ensure consistent, real-time execution across channels.
During the pilot, Snappy said the retailers saw incremental growth across marketplaces, with one reporting record GMV highs since launch. The company also highlighted operational gains including faster deliveries and more accurate stock reporting, which it said helped the retailers scale without adding headcount.
Heart of England Co-operative Society processed the first Snappy OA order last year through Just Eat and Snappy Shopper and is now adding Uber Eats, with multiple last-mile options supported. Southern Co-op adopted the service later last year and is now operating across Deliveroo, Uber Eats, Just Eat, Snappy Shopper and FoodHub.
Founded in 2017, Dundee-based Snappy Technologies operates a quick delivery platform used by more than 1,800 stores across the UK.
Mike Callachan, CEO, Snappy Technologies, said: “Our team has worked closely with marketplaces, EPoS partners, last-mile operators and two pioneer retailers in Southern Co-op, and Heart of England Co-operative society. These collaborations have enabled us to deliver a fantastic solution that not only saves retailers time and money, but it also allows them to provide a better experience for their customers with faster deliveries and more accurate stock meaning less substitutions. This is all contributing to the significant increase in GMV we have seen with both pilot retailers.”
