With the winter cold season fast approaching, Perfetti Van Melle has launched what it’s calling “the first extra strong menthol power mint”.
New sugar-free Smint Xtrm with Menthol and Eucalyptus is available now with an RSP of £1.15.
“This launch has been designed to build on the success of this year’s hugely successful Smint Fresh To Impress media campaign,” said Hannah Acres, Smint Brand Manager.
“Our new Smint Xtrm is a must-stock for retailers; the extra strong menthol flavour presents something completely new to the UK mints market, whilst tapping into the continued trend for sugar-free products.”
