David aims for domestic bliss with his £500 of vouchers!

David Jardine at SLR Rewards ceremony

David Jardine of Scotfresh Denny picked up £500 of High Street vouchers for being named E-Cigs Retailer of the Year – which is handy as he has recently moved house!


There’s a reason we call it the most Rewarding event in the UK local retailing calendar – as Scotfresh Denny Manager David Jardine found out when he picked up £500 of High Street Vouchers for being named E-Cigs Retailer of the Year at the SLR Rewards 2017.

Kindly sponsored by leading e-cig brand blu, the category was created to recognise and reward retailers going above and beyond in developing the fast-growing vaping category.

The judges for last year’s awards, including representatives from blu, unanimously agreed that David’s in-store display was out of this world, with a fantastic range of liquids and accessories to cater for every taste and every pocket.

An eye-catching dedicated gantry at the tillpoint meant that the fixture was impossible to miss while an extensive range clearly demonstrated that the store takes the category seriously. A huge range of flavours and strengths of e-liquids also meant that there was something for every vaper from the newly converted to the long-time experts.

The level of knowledge around the category demonstrated by the staff during the visit was always complimented as they made a great job of simplyfying what can occasionally seem like a complex and hard to penetrate category for some.

“It’s a category we take very seriously,” says David. “We know that vaping is in growth and we see the experience of that ourselves in the store. What we’re trying to do is to appeal to all vapers, not just those dipping their toe into that market for first time.

“You can understand why shoppers use their local c-store for their first attempt at vaping but once they’ve got the hang of it they often migrate to dedicated vape shops where they perhaps get more comprehensive advice, bigger ranges and better prices. We tried to counter that by giving them everything they need to keep shopping with us all the way through their vaping journey.”

And for his fantastic efforts, David picked up £500 of vouchers which, he says, will come in very handy as he’s just moved house. “We had the choice of Expedia vouchers or High Street vouchers – and while my heart said ‘holiday’, my head said ‘furniture’. As did my wife! But seriously, we’ve moved house not long ago so these will come in really handy for helping sort the new place out. I’d like to thank SLR and blu for the Reward. It’s such a great way of making the event special and it’s always nice to win a Reward. We’ll definitely be entering again this year!”