Skittles is launching a new bottle format for its original Fruits flavour, in an attempt to tap into a growing consumer demand for confectionery products to enjoy on the go.
Skittles hopes the new red container, which has an easy-open resealable lid, will help drive category growth and sales following the launch in May.
Dan Newell, Wrigley Marketing Manager Confections said the launch was in response to a huge gap in the market for the on the go occasion. He added: “Skittles is performing extremely well, and this new pack will drive sales for the brand and cement its position as one of the leaders of the sugar confectionery category.”
The launch will be supported by social media and the ‘Touch’ television ad which will run until July, as part of the brand’s multi-million pound investment for 2015. The bottle packs will also be accompanied by newly designed POS materials.
