Silk Cut is launching ‘Crystal Cut Glass’ limited edition packs nationwide. Packs are available in the UK throughout May and June for a period of approximately four weeks.
Made from Virginia tobacco, Silk Cut currently holds a 21.5% share of the premium RMC sector, a share that has grown every year for the last 10 years. The packs are designed to reflect this premium quality using holographic print techniques to portray five crystal cut glass pattern designs.
Jeremy Blackburn, JTI Head of Communications, commented: “Silk Cut’s creative limited editions have included V-Shaped packs, tins and op-art covers. The crystal cut glass LEPs continue this proud tradition and provide retailers with an opportunity to maximise profits from the premium segment.”
The range will be available across all channels with an rrp of £9.61.