Official Euro 24 partner Coca-Cola is giving shoppers the chance to win a host of football-themed prizes in the run-up to and during the tournament.
The on-pack promotion runs for five weeks from 10 June across 2L, 1.25L and 500ml PET bottles, 330ml cans and 24-can multipacks and 330ml glass icon bottles of Coca-Cola Zero Sugar. Consumers will be able to scan QR codes to access a prize draw.
With chances to win every day, consumers could get their hands on adidas training tops and Coca-Cola branded footballs and cups. Everyone that enters the promotion will also be added to a draw for a VIP final fan fest experience at a Boxpark football screening venue.
Convenience retailers can get behind the promotion with POS and digital assets from My.CCEP.com to create a sense of football fever both in-store and online.
It follows Coca-Cola’s ‘Endless Summer’ which gave shoppers the chance to win tickets to the Euros, Olympics and music festivals.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Within retail, our large PET bottles and multipacks of cans are a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.
“We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football-themed décor and by getting behind promotions.”
