SLR-Logo-TIFF-PREVIEW-copy.png

Shoppers can win Euro 24 prizes with Coke

Coca-Cola Zero Sugar

Official Euro 24 partner Coca-Cola is giving shoppers the chance to win a host of football-themed prizes in the run-up to and during the tournament.

The on-pack promotion runs for five weeks from 10 June across 2L, 1.25L and 500ml PET bottles, 330ml cans and 24-can multipacks and 330ml glass icon bottles of Coca-Cola Zero Sugar. Consumers will be able to scan QR codes to access a prize draw.

With chances to win every day, consumers could get their hands on adidas training tops and Coca-Cola branded footballs and cups. Everyone that enters the promotion will also be added to a draw for a VIP final fan fest experience at a Boxpark football screening venue.

Convenience retailers can get behind the promotion with POS and digital assets from My.CCEP.com to create a sense of football fever both in-store and online.

It follows Coca-Cola’s ‘Endless Summer’ which gave shoppers the chance to win tickets to the Euros, Olympics and music festivals.

Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Within retail, our large PET bottles and multipacks of cans are a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.

“We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football-themed décor and by getting behind promotions.”

  |    |    |  

Share on  

Read next

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.