Scottish Grocers Federation has taken to the airwaves to boost its efforts to engage with retailers from across Scotland’s diverse communities.
Chief Executive Pete Cheema and past-President Abdul Majid yesterday (24th October) participated in a live two-hour phone-in on the Glasgow-based radio station Awaz FM. The guests took calls from listeners in both Punjabi and English and touched on a broad range of issues impacting on retailers including National Living Wage, bank charges and commission rates. Awaz translates as ‘the voice’ in English.
Awaz FM is a community radio station set up in 1997 to serve the Asian and African population in Glasgow, broadcasting in English, Urdu, Punjabi, Hindi, Paharhi and Swahili. It delivers entertainment and community information, along with local and national news. The station also covers issues of a multi-faith basis including Christianity, Hinduism, Sikhism and Islam.
Pete Cheema commented: “We need to find new ways to reach out to retailers in every community in Scotland and we are more than happy to explore innovative ways of doing this. We are developing a very broad range of approaches to communications and information technology and this new venture with Awaz FM has real possibilities.”
Initial feedback to the programme has been extremely positive and discussions are underway to develop it into a regular feature.