CCEP has launched a new 250ml can format for its Schweppes Sparkling Juice Drinks.
The smaller format replaces the current 330ml can, and will be available from the end of March. It is aimed at health-conscious consumers looking for a premium adult soft drink. The drink has only 50 calories per 250ml, and comes in two variants: Grapefruit & Blood Orange and Lemon & Elderflower.
The launch is backed by a summer of sampling activity.
Simon Harrison, Operational Marketing Director GB at Coca-Cola European Partners, said: “The new, sophisticated pack design will standout on shelves and convey the premium credentials of the Schweppes Sparkling Juice Drinks brand to shoppers wanting something different to their usual soft drink choice.
“The 250ml can size will offer consumers a low calorie, great tasting option whilst delivering an ideal accompaniment for food occasions whilst on-the-go. We’re confident that the new look and size that will help retailers boost their sales of adult soft drinks.”