Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a fifth year.
The initiative helps independent convenience retailers make the most of the ever-growing energy drinks sales opportunity – with the chance to win some prizes thrown in too.
Live now, the online platform and trade communications campaign continues to provide the low-down on the latest trends and details on key segments within energy drinks. There will also be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers.
New this year, in response to the insight that 74% of energy drink consumers enjoy energy drinks with a snack or meal, the refreshed platform includes a dedicated ‘with food’ section, offering actionable top tips on merchandising food alongside energy drinks to boost sales.
SLR Award-winner Natalie Lightfoot, from Londis Solo in Baillieston, Glasgow returns as part of the Sales Supercharged panel of crack retailers. She is joined by Jack Matthews from Bradley’s Supermarket in Leicestershire and father and son duo Bay and Ellis Bashir, who own five convenience stores in Middlesborough. Retailers can learn how to get the most out of the energy drinks segment from them.
Retailers have the chance to win a Monster-branded remote-controlled car by entering a free prize draw before 4 July. The winner will be notified on 18 July.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “For store owners who really want to make their energy fixture work harder, especially when it comes to leveraging the food mission, I’d recommend visiting SalesSupercharged.co.uk and keeping an eye out for the campaign within the trade press over the coming months.”
