Hot on the heels of its launch into the roll-your-own market with Lambert & Butler, Imperial Tobacco has unveiled a new combi pouch format for Riverstone.
Available now, the Riverstone Combi Pouch (RSP £11) contains 30g of easy-to-roll tobacco, 60 papers and 60 filters.
Imperial said it was the first-ever combi pouch to hit the UK market.
Chris Street, Market Manager UK at Imperial Tobacco, commented: “Our research shows that the handy box formats currently available on the market tend to compress the tobacco inside, making it difficult to separate and roll. We are addressing this issue head on with the launch of our new combi pouch solution.
“We’re confident this latest launch for Riverstone will attract even more interest and sales from adult smokers looking for great quality RYO tobacco at an affordable price.”