Pepsi Max has launched a retailer competition to celebrate the UEFA Women’s Euro 2025.
The competition, on behalf of Pepsi Max, Walkers and Doritos, will offer retailers the chance to win five sports bundles to enjoy themselves or give away to customers during a key sporting period.
Each bundle up for grabs is packed with match-day must haves to elevate the watching experience with friends and family.
Five lucky retailers will win:
· A signed football shirt from women’s star Lauren James
· A £40 Just Eat voucher to create an ideal match day meal
· Five cases of Pepsi Max and five cases of Walkers stock to keep your shelves full during the busy football season
· Eye-catching point of sale materials to help bring the buzz of the Women’s Euro to shop floors
Ben Parker, VP Off Trade, Carlsberg Britvic says: “This summer’s Women’s Euro presents a huge sales opportunity for the convenience channel. This promotion is designed to give back by offering retailers the chance to win prizes that will support them during a key trading period. With Pepsi Max, Walkers and Doritos – three well known and recognisable brands, we’re aiming to help retailers maximise match day missions and drive both footfall and basket spend throughout the tournament.”
To enter, retailers simply need to submit their details via the online entry form on At Your Convenience, Carlsberg Britvic’s platform that supports retailers with free cases and Point of Sale materials, as well as advice and insights on everything from merchandising to the latest trends.
The competition is open now and will close at 23:59 on 5 August 2025.




