Coca-Cola Europacific Partners (CCEP) has extended its Relentless energy drink range with the addition of a new Guava variant.
The new sweet and tangy Guava flavour is available from 10 May, and comes in a bold pink can design, in both plain and £1 price-marked 500ml packs.
The launch will be supported by influencer and ambassador partnerships, in-store sampling and brand takeovers at key music and cultural events – building on the brand’s longstanding association with the music scene.
Convenience retailers can also drive excitement in-store with Relentless Guava POS materials and digital downloads, available from My.CCEP.com.
The launch coincides with a new Relentless on-pack promotion that gives music fans the chance to win a music bundle from European audio company AIAIAI.
Unique codes under the ring pulls of promotional packs let shoppers enter an online competition that will see 30 lucky winners bag an AIAIAI bundle, consisting of a set of speakers and a pair of headphones with a hard storage case.
Promotional packs include 500ml single cans of Relentless Raspberry Zero Sugar, Origin, Fruit Punch, Cherry, and Guava, as well as multipack cans of Origin and Raspberry Zero Sugar.
Consumers have until 30 December to enter.
