Red Bull has expanded its flavoured Sugarfree portfolio with the launch of Red Bull Sugarfree Lilac Edition.
The new product scored positively on flavour testing, with 75% of Energy Drink buyers saying they would be likely to purchase a grapefruit and blossom flavoured energy drink.
Initially launching into wholesale from 9 June, Red Bull Sugarfree Lilac Edition will roll out more widely from July.
Red Bull Sugarfree Lilac Edition is available in 250ml plain (RSP £1.65) and £1.60 price-marked cans as well as 355ml cans (RSP £2.10), 473ml cans (RSP £2.60) and 250ml can four-packs (RSP £5.40).
To drive trial for a limited time, a £1 PMP is also available on a WIGIG basis.
