Pladis hopes to capitalise on the current trend for hot honey flavours with the launch of McVitie’s Jaffa Cakes Hot Honey.
The new limited-edition variant combines the sweetness of honey with chilli heat in a jelly covering a light sponge cake base and coated in Jaffa Cake’s signature crackly dark chocolate.
The McVitie’s Jaffa Cakes core range will be supported with a wide-reaching marketing campaign in the coming months, as well as instore point-of-sale.
McVitie’s Jaffa Cakes Hot Honey (RSP £1.50, PMP £1.49) is available in Asda now, before rolling out more widely to other mults, wholesalers and convenience stores.
