Jaffa Cakes jumps on hot honey bandwagon

Jaffa Cakes Hot Honey

Pladis hopes to capitalise on the current trend for hot honey flavours with the launch of McVitie’s Jaffa Cakes Hot Honey.

The new limited-edition variant combines the sweetness of honey with chilli heat in a jelly covering a light sponge cake base and coated in Jaffa Cake’s signature crackly dark chocolate.

The McVitie’s Jaffa Cakes core range will be supported with a wide-reaching marketing campaign in the coming months, as well as instore point-of-sale.

McVitie’s Jaffa Cakes Hot Honey (RSP £1.50, PMP £1.49) is available in Asda now, before rolling out more widely to other mults, wholesalers and convenience stores.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.