Quaker Oats has launched ‘Share the Warmth,’ a new campaign that will see the brand donate up to 2.5 million warm breakfasts to communities across the UK who need it most.
The campaign builds on Quaker’s long-standing partnership with Magic Breakfast and is bolstered through a new collaboration with FareShare. It will be supported by wider marketing initiatives, including radio, social media and in-store activity.
New limited-edition packs highlight that for every promotional pack sold, Quaker will donate one bowl of porridge to its charity partners Magic Breakfast and FareShare.
The promotion runs until the end of March.
Divesh Parmar, General Manager, Quaker Oats UK, commented: “As a brand, Quaker Oats is committed to both doing good as well as making you feel good with a range of nutritious breakfast options. Share The Warmth was created to support communities that are facing challenging times this winter.”
