Confectionery giant Perfetti Van Melle is celebrating after both Fruit-tella Curiosities and Mentos Pure Fresh Gum were winners at the 2024 Product of the Year awards.
Mentos Pure Fresh Gum launched in a first-of-its-kind paperboard bottle format in November 2022, while Fruit-tella Curiosities was new to market last year, representing the brand’s latest foray into jellies.
On average, previous Product of the Year winners have enjoyed a sales bump of between 10% and 15%.
Mark Roberts, Marketing & Trade Director at Perfetti Van Melle said: “Innovation is always at the heart of what we do, and these accolades reaffirm our commitment to pushing the boundaries of confectionery, and creating sweet treats that resonate with consumers – whether that’s inspiring the nation to say Yes To Fresh with Mentos or igniting the curiosity of families with delicious Fruit-tella Curiosities jellies.”
