Put It To The Test: Pwinkies

Bonds Confectionery has extended its standalone sharing bag range to include Pwinkies, an new product comprising strawberry and cream flavour candy shapes. With a nod to retro-sweets that appeal to both kids and adults, the 140g bags have offered at £1 in Woodlands Local, a price point that has proved to be important in the success of our trial. Store Manager Gerry Begley says: “There’s a big trend for retro sweets at the moment at Pwinkies fit the bill. More importantly, that round pound price has great appeal for shoppers looking for a bargain. There’s definitely been a bit of interest from them, especially as we’ve been dual siting them on our hanging bags display at the tillpoint.”

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