Doritos has launched a new campaign that gives shoppers the chance to eliminate one of two new flavours.
The two options: Flavour ‘A’ (Sizzling Salsa) and Flavour ‘B’ (Ultimate Cheeseburger) are encased in opposing black and white packs, giving a striking visual effect on-shelf. The most popular flavour will roll out later in the year.
Additionally, a £20,000 prize is up for grabs in a competition which invites shoppers to come up with creative ideas to ‘eliminate’ their least-preferred flavour. As well as receiving some serious cash, the winner will see their idea brought to life as an animation. Consumers will also have the opportunity to interact with the campaign via bespoke digital content across Doritos’ social channels throughout July and August. On top of this, a sponsored Snapchat lens will be available for 24 hours.
Andy Hawkswell, Marketing Manager for Doritos, commented: “Experience tells us that customers will love the interactive aspect of the promotion and retailers will benefit from heightened interest in the brand. We’re really looking forward to seeing the nation’s creative elimination ideas and finding out which flavour will survive.”
Promotional packs (200g, rrp £1.99) are available from now until early September, along with POS materials.