All local retailers know the vital role that new products play in helping generate excitement among customers in-store and on social media, as well as driving footfall, sales and profits. This year more than ever, retailers have been relying on a steady stream of innovative, engaging and attention-grabbing new products – and the big brands haven’t let them down.
Which is why Scottish Local Retailer is introducing a new SLR Products of the Year Awards for 2020 with every winner chosen by the people that matter most: local retailers themselves.
All local retailers will be eligible to vote for their favourite products of 2020. The winners will be announced in a special supplement as part of the January 2021 issue of SLR.
The list of outstanding NPD has been carefully curated using a complex scoring formula with only the top-performing products making it into the shortlist.
Every new product that was carried in SLR in print or digital format in 2020 was analysed and scored against a range of the most important engagement criteria including digital views, reads and clicks as well as offline retailer feedback.
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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.