SLR PRODUCTS OF THE YEAR AWARDS 2020
AS VOTED FOR BY RETAILERS
Engaging and new products are the lifeblood of the local retailing industry and we’re helping celebrate this year’s best launches – with the winners chosen exclusively by local retailers.
All local retailers know the vital role that new products play in helping generate excitement among customers in-store and on social media, as well as driving footfall, sales and profits. This year more than ever, retailers have been relying on a steady stream of innovative, engaging and attention-grabbing new products – and the big brands haven’t let them down.
Which is why Scottish Local Retailer is introducing a new SLR Products of the Year Awards for 2020 with every winner chosen by the people that matter most: local retailers themselves.
All local retailers will be eligible to vote for their favourite products of 2020. The winners will be announced in a special supplement as part of the January 2021 issue of SLR.
How did we establish the shortlist?
The list of outstanding NPD has been carefully curated using a complex scoring formula with only the top-performing products making it into the shortlist.
Every new product that was carried in SLR in print or digital format in 2020 was analysed and scored against a range of the most important engagement criteria including digital views, reads and clicks as well as offline retailer feedback.