Post Office has launched its first loyalty scheme for parcel senders, with financial rewards for users of its fast-track Drop & Go service.
Drop & Go customers increased fourfold in the run-up to last Christmas. The service is popular with small businesses, marketplace sellers, and customers who started ‘bedroom businesses’ during the lockdowns.
Post Office will reward customers that spend £100 or more per month with the Drop & Go service during November and December at their local branch.
There are two ‘reward periods’ – 1-30 November and 1-31 December 2021. Existing or new customers need to spend at least £100 in one or both of the Reward Periods. Whatever is spent over £100 – regardless of the number of parcels or price of parcels – during each ‘reward period’ will earn the customer a reward that can be redeemed to their Drop & Go account.
Customers will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to their Drop & Go account. The loyalty scheme ends on 31 December 2021.
Nick Read, Chief Executive at the Post, said: “The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers.
“Our physical presence in every local community across the UK, combined with the expert knowledge and advice postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”
Post Office is launching a multi-channel marketing campaign, including a partnership with eBay; advertising across Instagram, Facebook and Twitter; a Google My Business campaign; and advertising on podcasts popular with small and medium enterprises.