Philip Morris Limited (PML) has launched Delia, a new range of heated tobacco sticks designed exclusively for use with the Iqos Iluma range.
The launch adds to PML’s existing Iqos Iluma consumables line-up, which already includes Terea tobacco sticks and Levia zero-tobacco sticks.
PML says Delia has been developed to broaden choice for adult smokers looking for a more classic tobacco experience, while retaining the “simplicity and ritual” the company says users value. Delia’s range spans three variants – Full Flavour, Balanced and Menthol – and uses “simple, non-aromatic flavour profiles” intended to complement the existing portfolio.
Delia also introduces a “cigarette-inspired” pack format aimed at making it easier for adult smokers to navigate the range and maintain familiar routines.
The range is priced at an RSP of £6, creating a new tier within the Iqos Iluma consumables portfolio that PML says is intended to appeal to more price‑sensitive adult smokers, while supporting retention in the category.
The three SKUs are:
- Classic Red
- Classic Gold
- Classic Dark Green
Delia sits alongside PML’s wider smoke-free UK portfolio, including Zyn nicotine pouches and its Veev e-vapour range.
