PepsiCo has launched the ‘Doritos Dinamita Festive Fund’, offering convenience retailers the chance to win cash prizes to support community events or local causes.
The £2,000 fund will be split between one store receiving £750, one store £500 and three stores £250 each, helping retailers engage with local shoppers during the festive season or in the quieter period after Christmas.
Running until 5 December, retailers can enter by visiting the *shopt app and completing a short form with details of their planned event or cause. Winners will be selected at random and will receive a cash contribution plus a case of Doritos Dinamita to drive trial and create excitement. A further 10 stores will win Doritos Dinamita point-of-sale materials.
PepsiCo is also offering a £10 *shopt credit incentive throughout November to retailers who do not currently stock or have not previously ordered Doritos Dinamita and Doritos Extra Flamin’ Hot, when they place qualifying orders. Visit the *shopt app to find out more.
The initiative follows the launch of Doritos Dinamita in February, which remains exclusive to the convenience channel as a £1.35 price-marked pack.
