Kingfisher Drinks has added a new on-trend Passion Fruit & Guava flavour to its Peacock Cider range.
The new 4% ABV flavour is available now with an RSP of £2.70 for a 500ml bottle.
Kingfisher described Passion Fruit & Guava as “bright, tropical and fun,” and is “a flavour that feels like summer all year-round”. The passion fruit brings a tangy punch, while guava adds smooth, mellow sweetness for a juicy, exotic taste.
Peacock enjoyed a successful rebrand last year with the aim of attracting a wider and younger audience; the award-winning new design has seen sales up 15% year on year.
