Cadbury is introducing Cadbury Wini Eggs this June – Cadbury Mini Eggs in a promotional limited edition pack – which will offer customers the chance to jet off to Rio for a family holiday while helping raise funds for the Supercharge ParalympicsGB campaign.
In the Willy Wonka-style promotion, consumers will instantly win the vacation by finding a Golden Egg in 90g promotional packs. By purchasing Wini Eggs, consumers will also be supporting the Supercharge ParalympicsGB campaign with 2p from every pack being donated to the British Paralympic Association.
The limited edition packs will be supported by in-store, digital and PR activity.
Declan Duggan, Brand Manager for Cadbury Bitesize, said: “In this Paralympic year we are delighted to be partnering with the British Paralympic Association and giving our support to ParalympicsGB on their journey to Rio and beyond while giving consumers something they constantly call for – a chance to eat their much-loved Cadbury Mini Eggs outside of its traditional season.”