Gulf puts some Oomph into new loyalty scheme

Oomph app

Gulf Retail is rolling out a brand-new forecourt loyalty platform, Oomph, across its UK network.

Working in partnership with Azpiral, a provider of customer engagement solutions for the forecourt and convenience sector, the scheme allows Gulf dealers to talk to their customers and tailor offers to specific groups via SMS, email and a dedicated phone app to boost in-store profits and strengthen community ties.

Described as “a first for the forecourt sector”, Oomph roll outs in April and will be deployed across the Gempay network. It can integrate with an existing EPoS system, allowing dealers to create bespoke offers and calls to action based on shoppers’ buying habits.

The app lets customers accumulate points redeemable to support local charities and enter a ‘big ticket’ monthly draw. In addition, dealers can reward their customers with member-only offers such as in store-discounts, free coffees and car washes.

“Oomph is being launched in response to requests from Gulf dealers and many of the larger dealer groups who see great merit in providing their customers with a nationwide loyalty platform with local marketing capabilities,” explained Gerry Welsh, Retail Marketing Manager, Certas Energy.

“Working with the market leader in digital customer engagement means that our Dealers, by integrating their EPoS with the Gulf platform, can understand more fully the buying behaviour of their customers and have the tools at their fingertips to communicate bespoke home-store offers.

“It’s a robust and very user-friendly platform that allows Gulf Dealers to deploy offers and promotions specific to their business alongside the core benefits of this nationwide loyalty platform.”

Charged out to dealers at an “affordable” price, Oomph will be available to all UK Gulf forecourts and is compatible with both Apple and Android devices.